"Hey girl! Same as last time?" "Uhhh... sure!" Inner panic: What did we do last time? Was it Level 6 or Level 7?
If you are running your business based on vibes and memory, you are leaving money on the table. The difference between a $50 stylist and a $150 stylist is Personalization.
The Digital Brain
You serve 50, 100, maybe 200 clients a year. You cannot remember every detail. But your phone can.
A Client Relationship Manager (CRM) is just a fancy word for a Digital Notebook attached to your bookings.
What You Should Be Tracking
- Formulas: "Wella 7/0 + 6% Dev". Write it down. Next time, you look like a genius.
- Life Details: "Asked about her mom's surgery." "Processing a breakup."
- Asking "How is your mom recovering?" builds more loyalty than the haircut itself.
- Preferences: "Tender headed." "Hates talking." "Likes water cold."
- Photos: Upload the 'After' pic to their profile. "Look how much your hair grew since March!" Proof of value.
The "Warning" Label
A CRM also protects you. "No-Showed twice. Next time require 100% deposit." "Consistently complains about price." Mark these clients. Fire them if you have to.
Conclusion
Your clients are not just transactions. They are relationships. Manage the relationship with respect. Move from "Vibes" to "Systems".
Your pocket assistant. Miali tracks all this automatically. Get organized.