Terms of Service

Welcome to Miali! These Terms of Service ("Terms") govern your use of Miali, including the website at miali.app, public booking pages, and the Miali Android app. By accessing or using Miali, you agree to these Terms. If you don't agree, please don't use Miali.

1. Using Miali

Miali helps independent beauty professionals and small service businesses manage bookings, services, staff, and clients.

• Business owners: You create an account to run your business on Miali. You're responsible for keeping your business details, services, pricing, and availability accurate and up to date. You must be at least 18 years old to create a business account.
• Clients: You don't need an account to book. You must provide accurate contact details and follow the policies of the business you book with, including its deposit, cancellation, and lateness policies.

2. Your Public Business Profile

Your business profile is public and may appear in search engines and in the Miali business directory. It includes your business name, description, location, opening hours, services, pricing, photos, staff names, photos and specialties, and anonymous excerpts of reviews. If you turn on deposits, the payment details you enter (for example a till number or payment handle) are shown to clients who book.

We don't show your email address on your public profile. Your business phone number is shown as a call or WhatsApp button only when online booking isn't available, for example when you've reached your plan's monthly booking limit, so clients can still reach you.

3. Client Data and Messaging

When clients book with you, you receive their name and contact details, and you can add your own notes, such as service history, formulas, birthdays, and loyalty activity. You're responsible for that information and for how you use it.

• Miali sends service messages to your clients on your behalf over WhatsApp, such as reminders, booking confirmations, reschedules, cancellations, running-late notices, and aftercare messages. Clients who give an email address also get booking confirmations by email.
• You can also email your clients through Miali and request reviews. You agree to contact only clients who have a relationship with your business, to honour any request to stop contacting them, and to comply with the messaging, anti-spam, and data protection laws that apply to you. You can pause Miali's automatic messages to a client from their profile. Clients can also reply STOP on WhatsApp or use the unsubscribe link in an email themselves, and Miali won't message them on that channel again. How Miali processes your clients' data for you is set out in the Data Processing Agreement, which is part of these Terms.
• When someone starts but doesn't finish booking with you, Miali may give you their phone number so you can follow up. You agree to use it only to help that person complete their booking.

4. Deposits and Client Payments

Miali doesn't process, hold, or refund payments between clients and businesses. If a business asks for a deposit, the client pays the business directly using the method the business has chosen, and enters the payment reference when booking. The business is responsible for checking the payment and confirming the booking. A booking waiting on a deposit may be cancelled automatically if the business doesn't confirm it within one hour.

Each business sets its own deposit, cancellation, and refund policy and is responsible for honouring it. Payment disputes are between the client and the business.

5. Reviews

After a visit, a business may send you a link to review it. Reviews must be honest and based on your own experience. Don't post content that is false, abusive, discriminatory, or unrelated to the visit. Reviews are shown on the business's public profile without your name. We may remove reviews that break these Terms.

6. Your Responsibilities

Use Miali responsibly. Don't create fake accounts or bookings, post fake reviews, send spam, misuse other people's data, or attempt to disrupt or gain unauthorised access to the platform.

You're responsible for all activity that happens under your account, including activity by staff you add.

7. Plans, Payments & Subscriptions

• Miali offers a Free plan and paid Pro and Business plans. Each plan includes limits, such as monthly bookings, WhatsApp reminders, and team members, described on our pricing page. When you reach a monthly limit, online booking or WhatsApp reminders pause until the next month or until you upgrade.
• Paid plans are billed monthly or yearly, in US dollars, through LemonSqueezy, our payment processor. Applicable VAT may be added based on your location and shown in the checkout total before payment. By subscribing, you also agree to LemonSqueezy's terms for the payment itself. We may offer free trials.
• You can cancel at any time from your billing settings. You keep your paid plan until the end of the period you've paid for, and then your account moves to the Free plan.
• If a renewal payment fails and stays unpaid for 3 days, paid features pause and your account uses Free plan limits until the payment goes through.
• Fees are non-refundable except where required by law.

8. Intellectual Property

Everything on Miali, including our software, design, and branding, belongs to Miali and is protected by law. You may not copy or redistribute it without our written permission.

You keep ownership of your own business content, such as your business name, logo, photos, and service descriptions. You give us permission to host, display, and share that content as needed to run Miali, including on your public profile and in search engines.

9. Deleting Your Account

You can request account deletion from your account settings. We keep your account for a 90-day grace period so you can change your mind, then permanently delete it, including your business profile, photos, staff, services, appointments, and client records. You can export your data from account settings before you delete your account.

If you sign up but don't set up a business within 2 days, we email you to remind you. If you still haven't set one up 7 days after that email, we permanently delete the account. Setting up your business before the date in the email keeps it; signing in alone does not.

10. Inactive Free Accounts

To keep Miali tidy and to avoid holding data that isn't being used, we pause and eventually remove Free plan accounts that go unused. An account counts as unused when nobody has signed in to it and it has had no appointments booked, held or coming up.

• After 90 days unused, your account is paused. Your booking page stops taking new bookings and is hidden from search engines and the Miali business directory. We email you when this happens. Everything else, including your services, clients and history, is kept as it was.
• Reactivating is free. Sign in at any time and choose to reactivate, and your account and booking page come back straight away.
• After a year without a sign-in, a paused account is deleted. We email you at least 14 days before. Signing in before the date shown keeps your account. Deletion is permanent and removes everything described in section 9.
• Paid plans are never paused for inactivity. While you have an active Pro or Business subscription (including during the 3-day grace period after a failed payment), your booking page stays live whether or not you sign in. Subscribing also reactivates a paused account.

11. Disclaimers

• Miali is provided "as is." We don't guarantee it will always be uninterrupted, error-free, or completely secure, or that every message (such as a reminder) will be delivered.
• Miali isn't responsible for disputes between business owners and their clients.

12. Limitation of Liability

To the fullest extent the law allows, Miali isn't liable for indirect, incidental, special, or consequential damages arising from your use of the platform, including missed appointments or lost revenue.

13. Termination

We may suspend or terminate your access to Miali at any time, without notice, if you breach these Terms or for any other reason at our discretion.

14. Governing Law

These Terms are governed by the laws applicable in your jurisdiction, and any disputes will be resolved under those laws.

15. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we'll update the "Last updated" date above, and for significant changes we may also let business owners know by email or in the app. Continuing to use Miali after changes take effect means you accept them.

16. Contact

Questions about these Terms? Email us at support@miali.app. Business owners can also message our support team on WhatsApp from their dashboard.

We may contact you about your account on WhatsApp, by phone, or by email, using the details on your account, for example about setup, billing, a duplicate account, or a security issue. If you'd rather we didn't use WhatsApp, tell us and we'll use email instead.