Can we calculate the cost of a DM?
Client: "Hi. Are you free Friday?" (Fri 9am) You: "Assuming I'm not washing dye off my hands... Yes, 2pm or 4pm?" (Fri 11am) Client: "How much for braids?" (Fri 3pm) You: "Depending on length... 5k or 7k." (Fri 6pm) Client: "OK 2pm. 5k." (Sat 9am) You: "Sorry 2pm is gone now." (Sat 10am)
Result: NO BOOKING. Time Wasted: 24 hours.
We call this DM Tennis. And it is the single biggest revenue killer for independent stylists.
The "Instant Gratification" Era
We live in an Amazon Prime world. If I want to buy something, I want to click a button and buy it. If I have to wait 4 hours for you to reply, I've already moved on to the next stylist who has a "Book Now" button.
The Fix: "Link In Bio"
Imagine this scenario instead:
Client: Checks your bio. Clinks Link. System: Shows Friday 2pm is available. Shows price is 5k. Client: Books. Pays deposit. You: Get a notification while you're working. "New Booking: N5000."
Time Wasted: 0 seconds.
"But I like vetting my clients!"
I hear this a lot. "I need to talk to them to make sure they aren't crazy." Miali's booking form asks the questions for you:
- "Is your hair detangled?"
- "Have you reacted to dye before?"
- "Upload a pic of your current hair."
You get the info without the conversation.
Reclaim Your Peace
You shouldn't have to be glued to your phone to make money. Automate the admin. Be the artist.
Stop playing tennis. Get Miali.