Let's be real for a second. Posting a blurry picture of braids with the caption "DM to book" is not a marketing strategy. It's a wish.
I've been in this industry for 12 years. I started doing house calls with a kit I bought at a beauty supply store and a Geo Metro. Now, I run a 6-figure mobile business. I didn't get here by "manifesting" clients. I got here by treating my business like a luxury concierge service.
If you want to stop chasing clients and start having them chase you, you need to make three specific shifts.
Shift 1: You Are Not Selling Hair. You Are Selling Time.
Mobile clients are not paying you because you are the best braider in the world. (Sorry, but there is always someone faster). they are paying you because they don't want to leave their house.
They are busy moms, professionals working from home, or people who just hate the salon drama. So, stop marketing your "neat parts" and start marketing the convenience.
Change your bio today:
- Old: "Best Braids in Nairobi. DM for prices."
- New: "I bring the salon to your living room. Luxury mobile braiding for busy professionals. Book instantly below."
Shift 2: The "DM" is Where Deals Go to Die
I love you, but you need to stop doing business in the DMs. When a client asks "How much?", and you take 4 hours to reply because you're washing someone's hair, you have already lost them.
They didn't just DM you. They DM'd three other stylists. The stylist who wins isn't the cheapest. It's the one who replied first.
Productivity Hack: Get a booking link. Seriously. It costs you nothing. When I switched to online booking, my revenue jumped 40% in the first month. Why? Because people book impulse appointments at 11pm when I'm asleep.
Shift 3: Visual Proof of Safety
Here is the dark truth about mobile styling: People are scared of strangers. Clients are inviting you into their safe space—their home. They need to trust you before they book you.
Your Instagram needs to show:
- Your Face: Not just hairstyles. Show YOU. Smile. Look professional.
- Your Kit: Show how clean and organized your tools are.
- The Setup: Post a Reel showing how you set up in a client's living room without making a mess. "I bring my own mat and vacuum!" works like magic.
My "Secret Weapon" Referral Script
Want 5 new clients this week? Text your top 3 best clients this exact message:
"Hey babe! I'm opening up my books for next month and wanted to give you first dibs. Also, if you know anyone looking for a home service, feel free to send them my link—I'll give you both $10 off your next appointment as a thank you!"
It works every time.
final thoughts
You have the skill. Now you need the system. Stop treating this like a side hustle if you want full-time money.
Ready to look professional? Grab your free booking link from Miali. It takes 2 minutes, and it tells the world you mean business.