Open Instagram. Go to your profile. Look at your bio. Does it say "DM for appointments"? Does it link to a Linktree with 15 different buttons?
If you answered yes, you are actively blocking money from entering your pocket.
The "Analysis Paralysis" Problem
Humans are simple. If you give us 10 choices (Spotify, Amazon Wishlist, TikTok, Website, YouTube), we choose none. WE GET CONFUSED. We close the app.
If you are a service provider, you have ONE goal: Get the Booking. Every link that isn't "Book Now" is a distraction.
The Perfect Bio Formula
I've audited hundreds of beauty accounts. The ones that make 6-figures all look the same.
Line 1: The Hook (Who & Where) "✨ Luxury Silk Press Specialist |📍 Lagos, Lekki" (City is crucial. Don't make me guess where you are).
Line 2: The Flex (Why You?) "🏆 5+ Years Exp | No-Heat Damage Guarantee"
Line 3: The Call to Action (CTA) "👇 Book your slot instantly:"
The Link:
miali.app/yourname
That's it. No zodiac signs. No "Mom of 2". (Unless that's your brand). Keep it business.
Stop hiding your prices
"Price available on request." STOP. This isn't 1990. I'm a millennial. If I have to talk to a human to find out a price, I'm not buying it. I assume: a) It's wildly expensive. b) You make up prices based on how I'm dressed.
Put your prices on your booking link. It filters out people who can't afford you anyway. (Saving you a DM conversation).
Highlights Are Your Menu
Before I book, I'm stalking you. I need to see receipts. Organize your Story Highlights:
- "Reviews": Screenshots of happy texts.
- "Price List": (Or just point to link).
- "Policies": The rules.
- "Location": A video showing where to park/enter.
Conclusion
Your Instagram is not a photo album. It is a funnel. Top of funnel = Cute Reel. Middle of funnel = Bio. Bottom of funnel = Booking Link.
If the link is broken or confusing, the funnel leaks. Fix the leak.
Get the perfect link. Miali creates a stunning, mobile-optimized booking profile that acts as your website. Link it in your bio and watch bookings increase.